Entergy's Long Island power plant license was up for renewal. To rally support for the renewal process, they needed to communicate the importance of the plant as well as Entergy's hand in powering all the things New Yorkers love, regardless of size.
St George's Reach
Prior to construction, a waterside development in Cape Fear, North Carolina needed to paint a picture of what life would be like living on the Intracoastal Waterway.
Dominion EnergyVeteran Recruitment
A Fortune 500 energy company needed a simple way to get job-seeking veterans' attention, as well as point out Dominion Energy makes the military to civilian transition an easy one.
With attendance down, IMAX needed a high-impactmessage to remind everyone a 34" TV in their livingroom is no substitute for an IMAX Experience.
Type A investors take big chances, but also expect to win big. Fitch wanted to position itself as a leader in high-risk (or leveraged assets) investing and asset evaluation.
Myrtle BeachChamber of Commerce
A series of consecutive outdoor boards on I-95, aimed at vacationeers traveling the long, long journey to Florida. The intent of the ever-increasing mileage
is to discourage the road-weary traveler (and their children), to change their plans now, or have Myrtle Beach on their radar for next vacation.
Fix the Debt
The day after the Presidental Election, the country needed to pivot its focus to the Fiscal Cliff. The message needed to be broad, yet simple. And it needed to stir the public to push their elected officials to act for a bi-partisan solution, to avert disaster. This was a national campaign, but seen here is a media installation that used every available space in the US Capitol Metro Station.
See more about this campaign on: Fox News, ABC and National Journal.
During the final days of the year, Fix the Debt needed to give one last pushto get the bill across the finish line. Arresting Doomsday imagery was theappropriate attention-grabber for Congress and the President.