The new site uses storytelling interwoven with facts and editorial content for maximum impact.
Every page has tailored onward journeys for key conversion actions like "sign up to be a donor" or to become involved at a volunteer or advocate level.
Extremely easy for any user to become a donor from any point on the site, despite different state registries and state-specific donation laws.
Restructure and redesign a website for a commercial, industrial and government construction company.
◦ unclear and redundant navigation and labeling
◦ outdated typography and cmyk-based color scheme
◦ left–aligned site
◦ dense, redundant content and typesetting
◦ cramped margins and padding
◦ text-heavy work gallery
◦ inconsistent, low–quality imagery
Reorganize the site content considering user types: potential new customers, existing customers, internal use (SharePoint portal) as well as subcontractor bidding info.
Mentor a copy editor on SEO best practices, interlinking and writing metadata. Oversee the rewriting and editingof the existing content, from verbose to concise.
Researching WM Jordan's customer and contractor journeys and wireframing pages to have them reachtheir goals.
A rough design was approved before I was hired.I simplified and modified the design aftercontent was decided.
Stressed to the client the importance of consistent,high–quality photography and sticking to a competent stable of photographers and retouchers.
Presentation and Development
Presented to the client: CEO, Marketing Directorand IT Director and consulted client development team.